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Why the Lead Machine?
Very good question, visitor!
I've been chatting to a lot of companies lately. Mainly to see if any of them would like to join me on my podcast (Growth Therapy!) to chat with me about the struggles they faced when starting out and how - if they did - they overcame them. I'm hoping that their experience could help others with the same struggles.
I noticed that most - if not all - of them seem to fall into one of two camps. They are either very technical in nature (so, they have an awesome product that they have built but are not really sure how to sell it) or that they know how to sell it but are struggling to find the people or companies to actually sell it to.
I'm in the first camp
If a tree falls in the woods
Building things is fun. Starting a company is - mostly - fun. Building an offering can be a wonderful experience. Once that is all done, then what? If you are then unsure on how to tell the world about what you do, what was it all for?
Two problems for the price of one
So not only do you need to be better at selling your offering, you also need someone to sell it to. Ideally, you need some help with the first steps in this process so that you can spend your time doing what you do best. Leave the selling to someone else for now.
Oh, I'm in the second camp
Go get 'em, Tiger
If you are falling into this camp, you likely have some sort of sales background or you have someone working with you that does. That's a huge help. I feel that people that have never tried actually selling will always underestimate how hard it is to do 'it' well. It's part personality, part psychology, and a lot of resilience.
So, why the struggle?
All companies need customers. That's pretty much a fact everywhere. You have something to offer, be it a service or a product, and someone needs to give you money to have it/use it. If only you could have more potential customers to flex those sales muscles on. Where are they hiding?
Enter the Lead Machine!
Boom! The Lead Machine is based on two connected but very different parts. Let me explain.
Finding those pesky leads
The first piece is finding the ideal kind of customer for your business. Figuring out the kind of customers you are looking for is the starting point here. You probably had an idea about this when building your product or service. Getting this down on paper is the first step and then we can go and find many, many more of them for you. End result is a nice big list of leads.
Warming them up
Once we have this big list of potential customers, we will then start chatting to them. Likely this will be over email at first and then when we have given them enough information about your offering and they want to know more, we can then hand them over to you for the more detailed discussions. That could be as simple as a meeting placed in your calendar, for example.